Amazon expands counterfeit prevention program in more regions

The program has prevented 500 thousand counterfeits

Amazon counterfeit

Amazon expands counterfeit prevention program in more regions. Source:

Amazon will expand Transparency to Japan and Australia, making it available in 10 countries where Amazon has a store.

Launched in 2018, Transparency is a product serialization service focused on ensuring that customers always receive authentic goods when shopping on Amazon.

Transparency is a powerful technology-driven solution that gives brands the ability to uniquely identify every product unit they manufacture and allows Amazon to use this to prevent counterfeits from reaching customers
Dharmesh Mehta, Vice President of Worldwide Customer Trust and Partner Support

The program allows brands to identify each unit they produce through the application of unique codes on the product or its packaging.

These codes allow Amazon to inspect and authenticate every unit enrolled in Transparency. As a result, it helps to detect and stop counterfeits before they ever reach customers.

Besides, customers can use a mobile app to scan the code and verify authenticity regardless of where they purchased the brand’s products.

We’ve reported that the SEC charged a former finance manager at Amazon and two family members with insider trading in advance of Amazon earnings announcements.


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