Fintech & Ecommerce

New Mastercard tool helps entrepreneurs future-proof their businesses 

The new tool is an expansion of Mastercard’s Digital Doors curriculum

Mastercard tool

New Mastercard tool helps entrepreneurs future-proof their businesses. Source: unsplash.com

Mastercard has announced the launch of the Small Business Digital Readiness Diagnostic in the US. That’s a free online tool to help entrepreneurs future-proof their businesses for a digital world.

In the midst of a massive shift to digital spending, businesses everywhere and of every size are trying to appeal to a changed and changing consumer. With the Mastercard Small Business Digital Readiness Diagnostic, our mission is to help as many small businesses as possible better understand and expand their digital capabilities so they are positioned to seize the online opportunity and future-proof their business
Dimi Dosis, President of Advisors for Mastercard

The Digital Readiness Diagnostic tool helps assess a business across 6 key dimensions, including:

  • Overarching business strategy
  • Management & operations
  • Business growth and marketing
  • Getting paid
  • Making payments
  • Protecting business including employees & customers

The Diagnostic tool is based on the online evaluation. It provides a performance score and benchmarks a business against industry best practices.

That provides clarity on how well-equipped the business is for the digital future. It also enables customized, expert recommendations on considerations for each of the assessed dimensions.

We’ve reported that Mastercard announced a new initiative managed by Ethoca, the company’s collaborative fraud and dispute resolution technology.

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