Finance & Economics

Amazon starts selling new product under its brand

Amazon presents its wine brand called ‘Compass Road’

Compass Road

Amazon starts selling new product under its brand. Source:

Amazon has presented a selection of “simple yet savory” wines, which are presented under its new wine and spirits brand Compass Road. According to Ecommerce News, the alcoholic beverages are currently available exclusively at Amazon Germany.

The customers will have the possibility to choose any of the six different types of wine. Amazon customers in Germany can buy a Pinot Grigio, a Merlot, a Chardonnay, a Grenache Rosé, a Dornfelder, and Riesling wine. The price per wine package (with six bottles of 0.75 liters each) is €19.99. In case the Amazon wines initiative becomes a success, the offer will be expanded to many more countries.

Amazon has presented its six types of wine. Source:

At the moment, the introduction of the six wines is a great test for Amazon to see if customers are even interested in buying wines with an Amazon brand.

Amazon has always been selling products under one of its many own brands. However, customers mostly don’t mind which brand it is, as long as it works properly. For example, the popular AmazonBasics batteries, scoring 4.1 out of 5 stars after almost 20,000 customer ratings. As to the Compass Road wines, the time and sales will show how much the customers are interested in the new Amazon’s products branch.


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