Atom Bank to rebrand its Digital Mortgages

Digital Mortgages by Atom bank announces 2019 rebrand

Atom bank to rebrand its Digital Mortgages. Source:

Digital Mortgages by Atom bank announced it will be rebranding in 2019 to become unified under the Atom bank brand.

Digital Mortgages by Atom bank launched in December 2016 with the brand being created to establish a distinction from All Types of Mortgages (AToM), the mortgage broker & distributor, allowing both to trade without confusion in the market.

It's great news for our brokers that Digital Mortgages will be integrated with the Atom bank customer brand next year. Our focus remains on continuing to provide the same great, digital service to intermediaries and customers, and following this agreement with AToM, all Atom bank services and products will now be unified under one brand. We retain a great relationship with Vic and Dale and wish them continued success with their new brand
Maria Harris, Director of Intermediary Lending at Atom bank

AToM, who have been trading for 28 years, will operate under its own new brand ‘IMPACT Specialist Finance’ with effect from January 2019. AToM has been under the leadership of Vic and Dale Jannels since its inception and provides specialist mortgage services for the intermediary mortgage market and its own client bank.

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