Science & Technology

Black Friday increases American in-store sales up to 4.2% 

Spending via mobile wallets increased more than 80%, due to the adoption of new payment methods

Black Friday sale

Black Friday increases in-store sales up to 4.2%. Source:

According to Fiserv research, consumers have beaten the 2018 Black Friday record by 4.2%. In addition to that, consumers were willing to travel for more than 25 miles to visit a physical store on Black Friday.

The highest shopping activity was demonstrated across electronics and appliances, sporting goods, clothing and shoe stores. Along with that, electronics and appliance stores saw the biggest average ticket size at $214 per transaction.

The research says that across the US, New York, Los Angeles, and Chicago showed the highest increase in sales volume. On the contrary, Oklahoma City, San Antonio, and Raleigh demonstrated the lowest sale increase.

Along with that, 38% of shoppers demonstrated their willingness to travel more than 10 miles to get to the physical shop. At the same time, 25% of the surveyed agreed to drive for 25 miles.

Despite the evolution in consumer shopping habits, Black Friday remains an important bellwether for the holiday season. In 2019, consumers showed their willingness to travel for a good deal, and blended their physical shopping with digital payments via mobile wallets
Devin McGranahan, executive vice president and senior group president, Fiserv

As to the payment methods, 57% preferred to pay via their credit cards, compared to 43% via debit.


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