Boohoo acquires UK fashion retailer

Boohoo generated nearly €575 million of net sales in February 2020

Boohoo and PrettyLittleThing

Boohoo acquires UK fashion retailer. Source:

According to Ecommerce News, online fashion retailer Boohoo has acquired PrettyLittleThing.  The company already owned 66% of PrettyLittleThing’s shares, but now Boohoo also owns the other 34% shares.

The data found that these shares come from Umar Kamani, the son of Boohoo co-founder Mahmud Kamani, and business partner Paul Papworth.

After this acquisition and with our growing platform of wholly-owned fashion brands, we believe we can continue to successfully disrupt the international markets we operate in today

We’ve reported that Walmart has teamed up with online resale platform ThredUp to offer nearly 750,000 pre-owned items on the website.


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