Pre-sales launched last Friday
French luxury house Chanel next month will open a flagship store for its fragrance and beauty lines on Tmall and the e-commerce platform’s dedicated site for premium and luxury goods, Tmall Luxury Pavilion.
Pre-sales launched last Friday, giving Chinese shoppers access to Chanel’s full assortment of skincare, make-up and perfume products offered offline, including its new Rouge Coco Flash lipstick and popular fragrances, such as Coco Mademoiselle and Bleu de Chanel. The stores will be the only official online shopping channels in China to get the products other than Chanel’s own online store.
Chanel is introducing a suite of services on Tmall to bring the same premium experience that customers can enjoy in brick-and-mortar stores, from real-time consultation by online beauty advisors to free shipping for all purchases in the store. Consumers can also sign up to join the brand’s membership program, allowing them to receive the same privileges as offline members, such as being the first to sample new products and attend exclusive offline events.
Earlier Givenchy, Giorgio Armani, YSL and Tom Ford have also joined Tmall’s platform.