Digital sexual wellness market to nearly triple by 2025: forecast

Digital sexual wellness incorporates content for sexual education, health, and well-being

digital sexual wellness

Digital sexual wellness market to nearly triple by 2025: forecast. Source:

According to Juniper Research, by 2025, the total revenue from digital sexual wellness content will surpass $950 million, rising from $323 million this year.

The research considers in-app purchases as a key monetization model for app developers in the digital sexual wellness market. That allows users to explore introductory content at no cost, before spending on premium sexual wellness content.

This way, the study forecasts that 62% of sexual wellness content revenue will be attributable to the in-app purchases model.

Despite increased adoption, sexual wellness will remain a niche industry over the next five years, but its inclusion in the health and well-being category will significantly increase its visibility to end-usersrn
Scarlett Woodford, research author

As to the revenue from sexual wellness apps, it will reach $160 million this year, growing 42% from 2019. It will be driven by unprecedented country-level lockdowns and increased spare time.

The report also predicts that this growth will be maintained in the longer term. The number of sexual wellness apps installed is anticipated to grow from 106 million in 2020 to 134 million in 2025, as stigma towards the concept of sexual wellness lessens.

We’ve reported that there will be over 36 million connected sextech devices in use in 2020, up from 19 million in 2019.


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