Finance & Economics

First European retailer integrates its loyalty program with Apple Pay

This solution is currently available in Carrefour stores across France


First European retailer integrates its loyalty program with Apple Pay. Source:

Carrefour has become the first retailer in Europe to combine its loyalty program with Apple Pay for use with Apple Wallet.

Customers simply need to bring their iPhone or Apple Watch close to the payment terminal. After the Carrefour customer loyalty card automatically appears on the screen, they can collect points.

Retailer eliminates the need for scanning a barcode, opening an app, or remembering a secret code to use the card. Shoppers can collect their points securely using Face ID, Touch ID, or by entering their phone passwords.

This integration with Apple Wallet and Apple Pay is unique in Europe and provides our customers with a new service designed to make their day-to-day lives easier. Contactless payment is an increasingly popular alternative, and by integrating the Carrefour customer loyalty card into Apple Wallet, we are doing more than simply providing an additional payment option – customers can now pay for their shopping seamlessly, in a completely contactless manner. Once again, Carrefour is delivering on its aim to be at the cutting-edge of digital innovation
Marie Cheval, Executive Director of Group Financial Services and Hypermarkets

We’ve reported that Carrefour has launched an online grocery marketplace in France. The platform will provide up to 100,000 products from more than a hundred different retailers by the end of 2020.


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