Flipkart introduced its e-payment solution

Customers will be able to pay up to 100% of their bill value across 5000+ partner stores using only SuperCoins


Flipkart introduced its e-payment solution. Source:

Flipkart has introduced its own e-payment solution called SuperCoin Pay allowing its partner stores to register themselves and begin accepting payments through the SuperCoins Rewards program.

These rewards can be earned on Flipkart and redeemed with a purchase from these partner stores across categories encompassing fashion, food & beverage, travel, grocery, and health & wellness.

Besides, SuperCoin Pay will enable customers to pay their bills at the partner stores using the SuperCoins they have earned on Flipkart.

Over the past year, SuperCoin has developed into a highly successful rewards program, with over 10 billion SuperCoins earned by millions of Flipkart customers. Building on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay. The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers' shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin program enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrates rewards initiative
Prakash Sikaria, Vice President - Growth and Monetization, Flipkart

We’ve reported that Walmart announced the launch of a new fintech startup dedicated to developing and offering modern and affordable financial solutions.


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