Gap acquired e-commerce startup

3D virtual fitting room lets customers try on clothing online


Gap acquired e-commerce startup. Source:

Gap has announced the acquisition of Drapr, an e-commerce startup and online appu that uses 3D virtual try-on technology.

Drapr is designed to help customers find the best clothing size and fit for their personal style and body type while helping retailers reduce returns.

Fit is the number one point of friction for customers and, through their advanced 3D technology, Drapr has shown it can help shoppers efficiently find the size and fit they need. We plan to leverage Drapr to help Gap Inc. improve the fit experience for our customers and accelerate our ongoing digital transformation
Sally Gilligan, Chief Growth Transformation Officer at Gap Inc.

According to the press release, the deal was brokered by Gap Inc’s Strategic Growth Office, led by Gilligan. The Strategic Growth Office seeks out investments that fuel growth and accelerate new capabilities at Gap Inc. and across its portfolio of brands.

Through the company’s Athleta brand, the Strategic Growth Office participated in the latest funding round for obé fitness, a digital fitness platform with a focus on bringing entertainment, pop culture and design to fitness.

The partnership between obé and Athleta will come to life through its new AthletaWell community platform and is designed to increase brand engagement, with both brands working together on apparel, content, events, and innovative shopping experiences.

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