German retailer enters a new market

Breuninger expands to Switzerland

German retailer enters a new market. Source:

Fashion and lifestyle retailer Breuninger is expanding again, Ecommerce News reports. After opening an online store in Austria two years ago, the German company has now launched an online shop in Switzerland.

After a successful ten years of its online shop in Germany and two years of ecommerce in Austria, the Stuttgart-based company has now expanded to Switzerland, meaning the company is now active in the whole DACH region. In Switzerland, the fashion and lifestyle retailer has partnered with Swiss Post to make sure customers will get their orders delivered on time.

Customers of the Swiss Breuninger shop don’t need to pay any customs or returns fees. Orders can be returned within 30 days for free. “Many Swiss customers are already visiting our department stores and the online shop in Germany”, CEO Holger Blecker explains. “With the online start in Switzerland, we make shopping at Breuninger even easier for our customers there.”

In 2013, Breuninger opened its flagship store in Düsseldorf. It has 11 physical stores across Germany and now, the company continues to search for suitable locations for its physical stores, including locations in Munich, Frankfurt and Hamburg.

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