Science & Technology

Global shoppers revealed holiday season plans

The survey polled 5,143 consumers in the US, UK, UAE Australia, China, Brazil, Mexico, Italy, France, Germany


Global shoppers revealed holiday season plans. Source:

According to Oracle Retail survey, nearly 20% of shoppers plan to do most of their shopping in-store with 47% planning to split purchases between online and brick-and-mortar shops.

Meanwhile, 16% plan to make it as close as the parking lot, opting to retrieve orders curbside.

And, despite the challenging year, 58% of consumers expect to spend the same or more on holiday shopping than they did in 2019.

Although, customers don’t want to deal with the hassle of returns. While last year, 77% of consumers planned to make at least one return, this year that number dropped to 38%.

The holidays promise to test a retailer's ability to serve customers how and where they want to shop. With customers shopping both online and in-store, and taking advantage of new retrieval options such as curbside pick-up and 'buy online pick up in-store,' retailers are going to have to be firing on all cylinders to meet customer expectations in an already difficult environment
Mike Webster, senior vice president and general manager, Oracle Retail

We’ve reported that 69% of shoppers in Germany only want to shop online on Black Friday, with just 11% shopping exclusively in-store.


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