Finance & Economics

Here’s how many sales German small businesses generate

Online retail contributes €100 billion to German GDP annually

Germany e-commerce

Here’s how many sales German small businesses generate. Source:

According to Ecommerce News, 29% of e-commerce sales across Germany are generated by small businesses with less than 10 employees.

The data states that small e-commerce enterprises are much more important for the total turnover in their sector compared to the situation in the country’s entire economy.

In 2018, small businesses accounted for just 6.6% of the non-financial commercial economy in Germany. Nevertheless, the situation is totally different at e-commerce in Germany. There, these small enterprises account for 29% of generated sales.

Shopanbieter has found that’s because of the comparatively low initial investment that’s required to start an online store.

One-man entrepreneurs and start-ups don’t have to open a physical store. They hire only a few staff, if desired, they can even outsource the logistics from the start, and they still can develop a flourishing online business

At the same time, the company warns about the problems for e-commerce businesses that can come later.

If sales grow, so do the costs. More warehouse storage space is needed and the growth in sales can only be met with higher marketing expenses. This requires more staff, and at the same time growth is gradually weakening. And before you know it, you are caught in the growth trap

We’ve reported that Carrefour is set to open 2000 e-commerce stores in France.


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