Online retail contributes €100 billion to German GDP annually
According to Ecommerce News, 29% of e-commerce sales across Germany are generated by small businesses with less than 10 employees.
The data states that small e-commerce enterprises are much more important for the total turnover in their sector compared to the situation in the country’s entire economy.
In 2018, small businesses accounted for just 6.6% of the non-financial commercial economy in Germany. Nevertheless, the situation is totally different at e-commerce in Germany. There, these small enterprises account for 29% of generated sales.
Shopanbieter has found that’s because of the comparatively low initial investment that’s required to start an online store.
At the same time, the company warns about the problems for e-commerce businesses that can come later.
We’ve reported that Carrefour is set to open 2000 e-commerce stores in France.