Finance & Economics

H&M to bring its outlet brand to one more country

Afound is H&M’s outlet brand that was introduced in June 2018


H&M to bring its outlet brand to one more country. Source:

Ecommerce News found that H&M is more likely to soon launch Afound in Germany.

The outlet is currently only available in two countries, but a third might be on its way. Earlier in 2018, the marketplace for deals started in Sweden and then expanded to the Netherlands one year later.

According to the statement, a Facebook ad suggests the Swedish fashion retail giant is looking to launch Afound in Germany. In the ad, Afound advertises that it offers items from 400 fashion brands with a 25 to 70% discount.

The customers can also register to receive a notification e-mail as soon as the initiative rolls out in Germany.

We’ve reported that Shopify introduced POS that will help brick-and-mortar retailers increase sales and reopen stores amid the pandemic.



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