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Hongkongers are increasingly opting for online shopping: research

The rise in e-commerce pushed the use of card payments as well as alternative payment solutions like Alipay, PayPal, and Google Pay

Hongkongers

Hongkongers are increasingly opting for online shopping: research. Source: pexels.com

GlobalData has found that Hongkongers are increasingly opting for online purchases, making e-commerce sales register a strong growth of 11.1% in 2021.

According to the research, e-commerce sales in Hong Kong are expected to grow at a compound annual growth rate of 8.3% from HK$178.0 billion (US$22.9 billion) in 2021 to HK$226.0 billion (US$29.0 billion) in 2024.

Hong Kong’s e-commerce market has been on a consistent growth curve in the last five years, supported by high Internet and smartphone penetration, improved payment and logistic infrastructure, and increasing consumer confidence in online transactions
Nikhil Reddy, Banking and Payments Analyst at GlobalData

 

The social unrest in 2019 followed by the COVID-19 pandemic had accelerated online purchase of essential goods, the report states.

According to Visa Consumer Payment Attitudes Study, 52% of all shopping in Hong Kong during the pandemic was carried out online, compared to 40% during the pre-COVID-19 period.

Besides, enhancing customer payment experience remains one of the key focus areas for online merchants. The research states it is driving the emergence of new business models like Buy Now Pay Later.

Along with that, live-stream e-commerce is another new business model, which is gradually gaining traction. Customers can view and buy from live online video streams hosted by celebrities. Consumers tune into these steams to catch suggestions from their favorite celebrity and buy products online.

We’ve reported that card payments in Singapore are set to rebound and grow by 10.2% in 2021 due to the improving economic conditions.

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