How to stay focused when building your own business

Adam Pepka

Creative Content Specialist


Anyone who’s ever started their own business knows how tough managing it can be. Oftentimes the hours are long, the stress is high, and the threat of failure constantly looms overhead. It’s even harder to build your business if you find yourself getting burnt out or distracted on a regular basis.


Even though building a business can be labor-intensive, it’s not healthy to work nonstop without any breaks. Source:

In order to be successful and achieve your goals, you need to stay focused. But, with all of the things that a growing business demands, how do you possibly maintain that focus? Here are a few ideas that may be helpful.

Write out a business plan

When starting any business, it’s important to come up with a business plan. It essentially functions as a roadmap for your business and is a great tool that can help you stay organized. A business plan should broadly lay out how your company will operate and make a profit.

In it, you should state the short- and long-term goals for your company, your financing plan, your marketing strategy, your hiring strategy, and so on. Having all of this information contained in one central document can help you stay focused, remain on track, make informed decisions, and plan for the future.

Make time for relaxation

Make time for relaxation. Source:

Even though building a business can be labor-intensive, it’s not healthy to work nonstop without any breaks. For many business owners, their company is their passion, their dream, and they’ve poured a significant amount of time and money into it in the hopes that it will succeed. With so much on the line, it’s only natural to feel obligated to work around the clock.

However, overworking yourself can lead to burnout, as well as physical and mental health problems. The bottom line is that you’re not performing at your best when you fail to look after your own health. That’s why you have to fit breaks into your schedule and find time to relax outside of work.

Seek out leisure activities you enjoy, take up a hobby, spend time with friends and family. Get some fresh air by going on a hike or laying out on the beach. Enjoy a relaxing night in your own home by making yourself comfortable, taking some organic CBD gummies, and watching a movie. Ultimately, you should just do whatever makes you feel happy and at ease—as long as it’s not work-related.

Set goals for yourself

While a business plan can help you come up with general goals and milestones for your company, as an entrepreneur you should also set personal goals for yourself. Having realistic goals in mind can help you stay focused since they provide all of your hard work with a definite purpose. Set both short- and long-term goals that facilitate your growth as a business owner.

An example of a daily goal might be that you spend 45 minutes each day brainstorming new marketing tactics. This simple short-term goal would, over time, most likely help you achieve your bigger goal of increasing sales 25% by the end of the year.

If you’re having trouble coming up with goals for yourself, try using a goal-setting tool. Use the SMART goals system to effectively set achievable goals. Using this system, each of your goals should be:

·       Specific: very clearly defined.

·       Measurable: able to track progress.

·       Attainable: something you can realistically accomplish.

·       Relevant: helps you achieve an end.

·       Time-bound: give yourself a deadline.

With this system, you’ll be more likely to actually achieve your goals. And, for most people, achieving their goals boosts their confidence, provides them with a feeling of accomplishment and motivates them even more.

Create a to-do list

Jotting down a to-do for each day can help you stay organized, prioritize projects, and get work done at a more efficient pace.

To make a to-do list, first, write down the things that absolutely must be completed on a given day—these are your first priorities and may include responding to urgent emails or finishing certain projects in order to meet client deadlines.

After you have your priorities down, make a list of things that you would like to do on a given day. These non-essential tasks could include anything from making edits to your company website to cleaning up your office space.

Having a to-do list structured in this way will help you identify your priorities and plan out your day accordingly. Just remember to be realistic in your expectations—only include tasks on your to-do list that you legitimately believe can be finished in a single day.

Try out one or all of these different methods in order to maintain your focus when building your business. In the end, you may be pleasantly surprised with the results.

Adam enjoys a comfortable life in Tucson, Arizona but is proud of the humble beginnings from which he came. Growing up reading authors such as Timothy Ferris, and feeling inspired by their bootstrap beginnings, Adam was determined to find financial freedom himself. He soon became a successful real estate mogul after one deal led to another, and not long after Adam began his own fix-and-flip enterprise. Aspiring investors and HGTV fans alike enjoy reading his blog about the various challenges and accomplishments he finds in each property renovation, as well as the tips and tricks he suggests for those considering their own fixer-upper. In between remodels, Adam enjoys teaching his audience about various investment strategies and how any Average Joe like himself can build a profitable portfolio. Apart from real estate, he’s very much interested in Silicon Valley, venture startups, and the technology industry. He watches that arena with a careful eye and is the first to alert his readers to major news or events.


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