Klarna gained more than 1M US consumers this summer

Daily downloads of the Klarna app surge to nearly 20,000 as consumers shift to mobile shopping

Klarna gained more than 1M US consumers this summer. Source: shutterstock.com

Klarna announced it has added 1 million new consumers in the US in just three months.

The company has also seen strong growth momentum in its retail partnerships in the US, which have grown by more than 158% year over year. Klarna saw an increase in gross merchandise volume of 44%, amounting to $22 billion, in the first half of 2020, reflecting increased consumer demand for its offerings.

Our US network has grown to more than 9 million consumers, we see an average of 20,000 new app downloads a day and thousands of retailers are partnering with us to implement forward-thinking strategies that will help them compete effectively, build lasting connections with consumers and provide the payment flexibility their consumers need during this time.
David Sykes, Head of US at Klarna

In recent months, Klarna has added hundreds of consumers’ favorite brands to its US roster, including Sephora, Vans, The North Face, Farfetch, FWRD, Gymshark, Faherty, ModCloth, Fender, NTWRK, Timberland, Beautycounter, Highsnobiety, Orlebar Brown, Anine Bing, Belstaff, Missguided and Finish Line.

Globally, Klarna has added more than 35,000 retailers during the first half of 2020 to its network of more than 200,000 retail partners. The company has more than 12 million monthly active users. Its app downloads have increased by four times in the last year and, in recent months, they have averaged 20,000 per day.

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