Klarna reveals how people manage their money around the world

The study was conducted in 10 markets with over 20,000 consumers speaking about their preferences, habits, and attitudes in money management

money management

Klarna reveals how people manage their money around the world. Source:

Klarna provided research revealing significant generational differences when it comes to money management.

The research found that millennials are turning to technology to manage their money than their older counterparts. For instance, 78% of millennials claim that technology has an impact on their money management, compared to 67% of older generations. Along with that, millennials also find it easier to track spend using technology than older generations.

The research also stated that millennials are more likely to talk openly about their finances than older consumers surveyed. 50% of millennials worldwide admit the importance of talking openly about finances, compared to only 41% of older generations, according to the study.

Every generation has its own identity. Technology evolves — as does how people work, live, and shop. Each generation also treats money differently. While millennials tend to have the reputation of being less financially responsible, our research shows that this is not necessarily the case. Instead, they seem to be developing their own unique strategies for managing their money effectively
Viveka Söderbäck, Consumer Behaviour Expert at Klarna

Besides, the research uncovered significant geographical differences when it comes to money management, especially around payment preferences and privacy.

For example, in Germany, Austria, and Spain, cash continues to dominate, however, in the majority of countries debit cards are the preferred payment type. Along with that,  the research revealed the UK is the most private country globally, with only 38% of Brits saying it is important to talk openly about money, compared to a global average of 46%.


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