Fintech & Ecommerce

Leverage the power of fintech for profit

Jenna Christine

Content writer


Do you want to put the power of modern fintech apps and programs to work in your portfolio? If so, the timing is right because 2022 is poised to be a watershed year for all varieties of financial technology. Some versions are more sophisticated than others, but all aim to accomplish one thing, which is to make investing easier and more streamlined.

Spend a few minutes browsing brokerage sites online, and you’ll no doubt discover the popularity of things like social and robo investing. As well, dig into the investment niche a bit deeper and note how pervasive real estate investing has become. Two other rising stars in the fintech universes are app driven retirement planning and portfolio balancing. Here are more details about some of the most popular fintech and similar apps for 2022.


Leverage the power of fintech for profit. Source:

Social media investing

Social investing broke loose as a standalone technique in 2020 when two groups from Reddit and Facebook discovered that they could manipulate the cryptocurrency markets just by exchanging messages on social media. Today, the term social investing has a more mundane definition. It’s about using online discussion forums and multiple social media platforms to choose investments. There’s no science behind the activity other than an excellent track record for those who engage in it.

Rental property shares

You don’t need a high-end fintech app to take part in the burgeoning market of rental real estate shares. However, it’s nice that dealers offer app-based searches for prospective buyers, most of whom want to earn income on rental real estate without having to buy houses. The beauty of these shares is that they’re priced at realistic levels so everyday investors can take part in profits and appreciation of residential rentals. After browsing hundreds of homes, select the ones that best suit your portfolio. Acquiring shares means never having to plunk down a huge sum of capital, which is what deters so many people from taking part in the traditional real estate market.


Most brokers now offer account holders the chance to auto-invest. After funding an account, you can accept an algorithm’s advice about what securities to buy and how often to buy them. Then, the account goes on autopilot, which is a short way of saying that all decisions from that point on are made by the robot. The fintech apps and programs behind the bots are highly sophisticated. Many investors are happy to take this set it and forget it approach.

Retirement planning

The complexity of retirement plans is an apt challenge for fintech apps. The programs are very good at drawing up multiple scenarios so investors can choose from perhaps dozens of strategies for long-term growth and financial security.

Portfolio balancing

Brokerage firms offer annual portfolio balancing services for customers who like to stay ahead of the market and maintain a favorable mix of securities. Fintech shines in this category because the algorithms work to keep portfolios from becoming too laden with one or another type of security. Additionally, the app can quickly adjust and respond to new commands from customers, like increase the percentage of corporate bonds from five percent to ten percent.


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