Microsoft named as the first partner for new technology
Mastercard has announced the launch of an enhanced identity solution in a new collaboration with Microsoft. It is designed to improve the online shopping experience and tackle digital fraud
The solution pairs Mastercard’s network insights with the merchant’s own data to confirm the consumer is who they claim to be. This way, it is providing financial institutions with the additional intelligence needed to optimize their authorization decisions and approve more genuine transactions.
Digital Transaction Insights is used across a wide range of online checkout instances, from click-to-play functionality and wearables to digital wallets and in-app purchases.
According to the press release, Microsoft will be the first partner to share its insights and integrate with the new Digital Transaction Insights solution across several lines of business.
Microsoft’s Dynamics 365 Fraud Protection’s proprietary risk assessment leverages adaptive AI to assist in real-time fraud detection by identifying risky behaviors across purchase, account and in-store activities. It has been integrated with Mastercard’s Digital Transaction Insights to better enable real-time intelligence sharing in an easily consumable and actionable format.
This will enable issuers to enhance their decision-making processes for authorizations, chargebacks and refunds. Moreover, organizations can improve transaction acceptance rates with insights that help them balance profitability and revenue opportunities against fraud loss and checkout friction.
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