Fintech & Ecommerce

Mastercard data reveals US holiday retail sales growth

Mastercard SpendingPulse shares insights into overall retail spending trends across all payment types

Mastercard SpendingPulse

Mastercard data reveals US holiday retail sales growth. Source:

Holiday retail sales increased by 3.4% with online sales growing 18.8% compared to the previous year, the report says.

E-commerce sales hit a record high this year with more people doing their holiday shopping online. Due to a later than usual Thanksgiving holiday, we saw retailers offering omnichannel sales earlier in the season, meeting consumers’ demand for the best deals across all channels and devices
Steve Sadove, senior advisor for Mastercard and former CEO and Chairman of Saks Incorporated

The Mastercard SpendingPulse report covers holiday shopping from November 1 to December 24. It says that total apparel saw a gain, posting a 1% growth year over year. What is more, e-commerce increased by 17% compared to 2018.

The jewelry sector experienced a 1.8% growth in total retail sales, with online sales growing by 8.8%. Along with that, department stores saw an overall sales decline of 1.8% and online sales growth of 6.9%. Electronics and appliances were up 4.6%, whereas the home furniture and furnishings category grew 1.3%.


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