Fintech & Ecommerce

Mastercard expands Click to Pay technology to UAE

The UAE became the first country in the region to be supported by Mastercard on Click to Pay

Mastercard UAE

Mastercard expands Click to Pay technology to UAE. Source: pexels.com

Mastercard cardholders in the UAE can now use the Click to Pay service, according to the official announcement.

That will allow UAE consumers to instantly checkout without the need to enter their card credentials every time or to store this sensitive information with different merchants.

The Click-to-Pay feature is based on the EMV Secure Remote Commerce industry-standard. It aims to make the online checkout experience simple for consumers by replacing time-consuming key entry of personal account numbers and information at checkout with a digital checkout button that keeps the underlying card on file data protected by industry-standard security.

This new solution is expected to reduce fraud risk, with a potential for higher approval rates and fewer abandoned shopping carts. With 57% of consumers in the UAE saying that a secure checkout is fundamental for a good shopping experience, the Click to Pay icon at checkout will further instill consumer confidence and trust.

Online shopping has gained significant traction as we are seeing consumers making the shift to e-commerce, more than they ever did before. The UAE is poised to benefit from Click to Pay’s exceedingly simple and safe technology. With a unique one-time code issued for the first-time user when they are ready to check out, shoppers can make purchases across a broad merchant network without worrying about fraud. We see Click to Pay transforming the digital shopping space for businesses of all sizes as the barriers to checkout diminish for consumers, and ultimately serving as an engine of eCommerce growth in the country
Girish Nanda, Country Manager – UAE & Pakistan

We’ve reported that Mastercard launches debit card for retirement savings in Germany.

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