7 tactics to successfully develop a cryptocurrency marketing campaign

Jessica Fender

Copywriter and blogger


The cryptocurrency market is growing stronger and becoming more popular by the day. When it first appeared, cryptocurrency was a mystery that not many people understood or dared to use.

But today, we have more people, companies, and businesses dealing with cryptocurrency, different coins, and the possibilities they offer. However, this also means that the competition is growing strong and if you want to stand out from the rest, you need a great cryptocurrency marketing strategy.

If you’re not sure how to successfully develop a cryptocurrency marketing campaign, just keep reading. Here’s our ultimate guide with 7 tactics that will help you achieve your goals. Let’s take a closer look.

cryptocurrency marketing campaign

7 tactics to successfully develop a cryptocurrency marketing campaign. Source:

1. Set up a website

Your marketing campaign cannot go a long way, without a strong base that is your website. You need to set the right foundation and build a website that will:

–          provide all essential information about your coin and cryptocurrency experience

–          inform potential investors

–          share coin details, information, and potential

Your website should be your base and the source of all the important information you need to share.

2. Create a blog

If you want to attract more people and have them learn about your coin, you should create a blog. Your blog will help you reach a wider audience by:

–          sharing cryptocurrency industry news, facts, and information

–          covering burning topics

–          answering questions and solving doubts

–          sharing advice, tips, and tricks

–          educating and helping

By becoming a credible go-to resource for cryptocurrency information, you’ll also build your credibility as a coin creator. People will trust you more and will decide to invest in your coin easily.

If you think you need help with blogging, there are academic writing services that can help you write better. Once you gain some experience, you’ll be able to do it on your own. Of course, you can always outsource a content writer, as well.

3. Start a podcast

Podcasting is one of the fastest-growing industries with hundreds of new podcasts and millions of episodes being published every day. You can use this opportunity to create a podcast that will give people the information and facts they want to hear about cryptocurrency.

You could:

–          cover versatile topics in each new episode

–          explain basic cryptocurrency concepts

–          bring experts and influencers from the crypto industry

–          share advice and tips

–          keep your listeners well-informed

Similar to blogging, podcasting allows you to build your credibility and show you’re truly an expert in what you do. It’ll motivate people to invest in your cryptocurrency.

4. Get on social media

Social media is one of the most powerful marketing tools today. Without a strong social media presence, it’s like you’re not even there. And, more and more cryptocurrency traders, miners, and brokers are being active on social media, looking for new business opportunities.

Therefore, create social media profiles on all the major platforms. That includes:

–          Twitter

–          Instagram

–          Facebook

–          YouTube

Use your social media profiles to promote your coin, share links to the other content you’re creating and posting, and invite people to subscribe to your blog, podcast, or newsletter list to stay updated.

5. Explore email marketing

Email marketing is another potentially strong and winning marketing method you should use to promote your value on the cryptocurrency market and your coin. Successful email marketing is based on several factors:

–          your email list

–          segmenting your list

–          writing different email scripts

So, let’s say you have a person regularly visiting your blog. They’re obviously interested in the content you’re sharing and like to stay informed. You can send them an initiation to a webinar you’re hosting or a copy of your e-book. This will initiate a deeper conversation and slowly build towards them becoming an investor.

Explore different email marketing techniques and see how your target groups respond to the messages you’re sending them.

6. Join online communities

To be able to stay relevant and updated, you need to keep track of all your major competitors, your target audience, and the cryptocurrency industry in general. You also have to build and show your presence in online communities that deal with this subject matter.

So, join groups and communities such as:

–          Bitcointalk

–          Reddit

–          social media groups

–          messaging apps groups (Telegram, WhatsApp)

–          forums

–          discussion groups

Find your way in, and become actively involved in the community. This will help you build trust and become a reputable member of the group. After a while, you can slowly start mentioning your coin and invite members to check out what you have to offer.

7. Host interviews

Cryptocurrency is a market that still has so many gaps to be filled in terms of educating the wider audience. That’s why people are always interested in learning about cryptocurrency, especially if the speakers are influencers and experts from the industry.

Hosting an interview with such a person will attract more people to your website, blog, or YouTube channel. You just need to make sure you’ve got it all right:

–          find an expert who truly knows what they’re talking about

–          explore an interesting, trending topic

–          set clear goals about teaching your audience

–          use the right platforms to promote this interview (Instagram Live video, IGTV, YouTube video, blog post, etc.)

Your target audience will love reading or listening to this interview. On the other hand, they’ll see you as a more respected and reputable choice, and start trusting you more.

Final thoughts

Developing a cryptocurrency marketing campaign might not be your strongest skill, but you need to work on it. Without a strong online presence, quality content, and convincing branding, you won’t be able to launch your coin higher and get more people to invest in it

Use the 7 tactics we’ve shared above to launch your new cryptocurrency marketing campaign and cover all grounds necessary for making it successful.

Jessica Fender is a copywriter and blogger at GetGoodGrade with a background in marketing and sales. She enjoys sharing her experience with like-minded professionals who aim to provide customers with high-quality services.


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