The fintech segment has one of the highest rates of startup failures, making it one of the high-growth but high-risk industries. Is it possible to improve the statistics if only a little bit? Here we are to analyse that.
Businesses need efficient ways to craft robust marketing strategies in the fast-paced digital landscape. A marketing strategy generator leverages artificial intelligence to tailor strategies that align with specific business goals and market conditions.
Artificial intelligence (AI) has transformed the way we do business and sell merchandise. The technology does not only optimise the paperwork for e-commerce but also can autonomously promote brand products. Virtual influencers went viral in China first and are quickly gaining popularity in other markets, with India being one of the prominent examples.
Imagine walking through a bustling city square only to be captivated by a massive, interactive art installation sponsored by a global tech brand. You might wonder how these immersive experiences shape your perception of the brand and influence your behavior. Art installations are quickly becoming a strategic tool for marketers aiming to create emotional connections […]
Are you thinking of starting a cafe? It is an exciting venture, isn’t it? However, it is also true that the competition is high. Ultimately, there are a ton of cafes—sometimes just the ones around you. There are tons of cafes. So, how do you ensure yours gets the needed attention? A well-thought-out marketing strategy. […]
As companies move online, standing out is becoming more challenging. With a strategic approach and effective execution, you can attract and convert people into customers more successfully than ever.
In 2024, Instagram has emerged as a powerhouse for those aiming to enhance their online presence. With over 2 billion monthly active users, the platform offers unparalleled opportunities for brand visibility, engagement, and growth. However, navigating the competitive landscape of Instagram promotion requires a strategic approach. This article dives into the essentials of Instagram promotion […]
With the rise of technology and social media platforms, consumers are now exposed to many channels through which companies can reach them. Multi-channel engagement has become essential for brands looking to connect with customers wherever they may be. This article delves into the importance of reaching customers through multiple channels and explores how businesses can […]
The myth is that, unlike traditional marketing that targets the 4Ps (Product, price, promotion and place), digital marketing is said to be prominent at targeting only one of the Ps, Promotion. This is miles from the truth!
Brand presence is one of the tools businesses use to create an impact in the market. With increased competition and marketing saturation, standing out requires innovative approaches. One such method gaining popularity is Inflatable Advertising. But how exactly does inflatable advertising create such a significant impact? This article delves into this exciting area. A Visual Crowd […]
In the world of digital marketing, businesses are constantly looking for innovative ways to target their ads effectively. One strategy that has gained significant attention is geofencing.
One of the most controversial topics in marketing is the use of popup notifications. Some claim they are the most annoying advertising techniques, while others recommend using them even in 2024.
The short answer is yes, you can use artificial intelligence to rejuvenate your content strategy. However, it’s probably not in the way you think. In this post, we look at how you can use AI to reboot your plan and create exciting new content.
Welcome to the thrilling world of crowdfunding, where dreams meet reality, and ideas turn into tangible innovations with the support of a community of loyal backers.
Ads about crypto trusts in the US will be enabled by Google from the end of January 2024.
Marketing analytics software has the power to transform the way your business approaches marketing in many ways. For instance, one of these expert marketing analytics tools is call tracking software. Whilst there are many aspects of the software worth knowing, we want to focus on three key areas that you can use to enhance your […]
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