Google’s February 2026 Discover Core Update changes how content is recommended to users. Unlike traditional search, which focuses on queries, Discover shows content based on user interests, location, and authority. For media professionals, this update may have brought some visibility challenges, highlighting the importance of trust, expertise, and relevance.
Affiliate World Global Dubai is back on 4-5 March and is set to break the record for our biggest performance marketing conference yet.
The fintech industry has been one of the fastest-growing sectors in recent years. With the rise of digital banking, online payment platforms, and blockchain technology, many companies have entered the market hoping to revolutionize financial services. However, not all fintech companies experience the success they anticipate. While the potential is great, the competition is fierce, […]
The fintech sector is developing rapidly, and the metrics of success are changing accordingly. By 2026, the conventional KPIs such as app installs, sign-ups, or customer acquisition cost will not be sufficient to assess actual performance. The current customers demand stability, transparency, and trust, particularly in the brands to which they entrust their money. Due […]
Starting July, UK customers will start seeing personalised PayPal ads and enjoy an enhanced shopping experience with the payment leader’s innovative marketing solution.
Bain & Company reveals that 80% of search engine users rely on AI summaries at least 40% of the time, forcing brands to rethink their marketing strategies or lose visibility.
In the heart of one of the world’s most dynamic fintech communities, London is home to a plethora of digital marketing agencies that cater to a wide range of business needs.
The fintech segment has one of the highest rates of startup failures, making it one of the high-growth but high-risk industries. Is it possible to improve the statistics if only a little bit? Here we are to analyse that.
Businesses need efficient ways to craft robust marketing strategies in the fast-paced digital landscape. A marketing strategy generator leverages artificial intelligence to tailor strategies that align with specific business goals and market conditions.
Artificial intelligence (AI) has transformed the way we do business and sell merchandise. The technology does not only optimise the paperwork for e-commerce but also can autonomously promote brand products. Virtual influencers went viral in China first and are quickly gaining popularity in other markets, with India being one of the prominent examples.
Imagine walking through a bustling city square only to be captivated by a massive, interactive art installation sponsored by a global tech brand. You might wonder how these immersive experiences shape your perception of the brand and influence your behavior. Art installations are quickly becoming a strategic tool for marketers aiming to create emotional connections […]
Are you thinking of starting a cafe? It is an exciting venture, isn’t it? However, it is also true that the competition is high. Ultimately, there are a ton of cafes—sometimes just the ones around you. There are tons of cafes. So, how do you ensure yours gets the needed attention? A well-thought-out marketing strategy. […]
As companies move online, standing out is becoming more challenging. With a strategic approach and effective execution, you can attract and convert people into customers more successfully than ever.
In 2024, Instagram has emerged as a powerhouse for those aiming to enhance their online presence. With over 2 billion monthly active users, the platform offers unparalleled opportunities for brand visibility, engagement, and growth. However, navigating the competitive landscape of Instagram promotion requires a strategic approach. This article dives into the essentials of Instagram promotion […]
With the rise of technology and social media platforms, consumers are now exposed to many channels through which companies can reach them. Multi-channel engagement has become essential for brands looking to connect with customers wherever they may be. This article delves into the importance of reaching customers through multiple channels and explores how businesses can […]
The myth is that, unlike traditional marketing that targets the 4Ps (Product, price, promotion and place), digital marketing is said to be prominent at targeting only one of the Ps, Promotion. This is miles from the truth!
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