Fintech & Ecommerce

Klarna acquires SaaS influencer marketing platform

APPRL will further enhance Klarna’s marketing services


Klarna acquires SaaS influencer marketing platform. Source:

Klarna has announced the acquisition of APPRL, a SaaS platform that allows content creators and retailers to work together to bring shoppable content to global consumers.

Stockholm-based APPRL is the latest addition to Klarna’s growing roster of retailer marketing services. It is powering merchant growth through the content that allows consumers to shop smarter through inspiration, reviews, customer service, or product and price comparison.

Klarna’s retailer support offering now includes a Comparison Shopping Service, an AI-driven styling engine and content creation platform, as well as, Hero, a social shopping startup.

Together, these platform services help consumers make informed decisions about purchasing the products they want from the retailers they love and at the best price.

According to the press release, APPRL will allow retailers to connect directly to relevant content creators to create social shopping content and track campaign results through Klarna.

As social shopping becomes a core element of the retail experience, we believe Klarna’s position at the center of the shopping ecosystem is instrumental in connecting retailers to both consumers and content creators who resonate with their brand audiences. By adding APPRL to Klarna’s existing retailer support expertise, we see a huge opportunity to create an enriching and informative shopping experience for consumers everywhere while accelerating retailer growth
Sebastian Siemiatkowski, CEO of Klarna

We’ve reported that Klarna expands partnership with global digital commerce specialist.


Pay Space

6828 Posts 0 Comments

Our editorial team delivers daily news and insights on the global payment industry, covering fintech innovations, worldwide payment methods, and modern payment options.