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JD.com and Walmart launched new omnichannel marketing model

Shiyuedaotian, a domestic rice grower and seller, became the first brand to join this initiative

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JD.com and Walmart launched new omnichannel marketing model. Source: pexels.com

JD.com and Walmart have launched their new omnichannel marketing model “Jing-Wo New Initiative”.

“Jing” refers to JD.com’s Chinese name “Jing Dong,” “Wo” is for Walmart in Chinese, and “New” represents the newly released products that will participate in this cooperation.

Based on this new marketing collaboration model, JD will make full use of its strength in omnichannel and supply chain middle platform to help brands integrate product launching resources across all channels. That would expand new products’ touchpoints and exposure among customers.

According to the press release, Walmart will leverage its 400+ stores across the country, its online stores including several Walmart’s flagship stores in first-party and third-party modes and its official overseas stores on JD and its mini-programs to support the marketing campaign.

The new initiative is an inevitable strategy for all retailers, brands and retail distributors who take an omni-channel approach. It can greatly help brands to incubate new products, identify their core customers and broaden the incremental market for more sales opportunities
Carol Fung, vice president of JD.com and president of JD FMCG Omni-channel

We’ve reported that Western Union services are now live at over 4,500 Walmart stores.

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