marketing

Articles

4 Reasons Digital Marketing is Essential for Today’s Businesses

The myth is that, unlike traditional marketing that targets the 4Ps (Product, price, promotion and place), digital marketing is said to be prominent at targeting only one of the Ps, Promotion. This is miles from the truth!

Articles

Inflating Your Brand Presence: How Inflatable Advertising Makes a Big Impact

Brand presence is one of the tools businesses use to create an impact in the market. With increased competition and marketing saturation, standing out requires innovative approaches. One such method gaining popularity is Inflatable Advertising. But how exactly does inflatable advertising create such a significant impact? This article delves into this exciting area. A Visual Crowd […]

Articles

Best Practices for Geofencing Ad Creatives and Messaging

In the world of digital marketing, businesses are constantly looking for innovative ways to target their ads effectively. One strategy that has gained significant attention is geofencing.

Articles

Enhance Your Website’s Appeal with These Free Popup Templates

One of the most controversial topics in marketing is the use of popup notifications. Some claim they are the most annoying advertising techniques, while others recommend using them even in 2024.

Society & Lifestyle

Can You Use AI to Rejuvenate Your Content Marketing Strategy

The short answer is yes, you can use artificial intelligence to rejuvenate your content strategy. However, it’s probably not in the way you think. In this post, we look at how you can use AI to reboot your plan and create exciting new content.

Society & Lifestyle

Crowdfunding Chronicles: Turning Backers into Brand Advocates

Welcome to the thrilling world of crowdfunding, where dreams meet reality, and ideas turn into tangible innovations with the support of a community of loyal backers.

News

Google to Allow US Crypto Trust Ads

Ads about crypto trusts in the US will be enabled by Google from the end of January 2024.

Articles

The 3 key aspects of marketing analytics software

Marketing analytics software has the power to transform the way your business approaches marketing in many ways. For instance, one of these expert marketing analytics tools is call tracking software. Whilst there are many aspects of the software worth knowing, we want to focus on three key areas that you can use to enhance your […]

Fintech & Ecommerce

AnyMind Enters South Korean Market

South Korean e-commerce businesses looking for cross-border expansion can now tap into the AnyMind influencer marketing and e-commerce management platforms

News

Google Chrome Introduces Alternative to Third-Party Cookies

Google Chrome new feature, Privacy Sandbox, tracks users’ behaviour and collects data in the browser instead of using third-party cookies.

Articles

Building Long-Term Success with CPA Affiliate Programs

CPA affiliate programs provide one of the best ways for affiliates to generate passive income. Affiliates earn passive income by promoting various offers and receiving a commission.

Finance & Economics

Why Sustainability and Ethical Marketing Is Important

In today’s rapidly evolving business landscape, sustainability and ethical marketing have emerged as critical drivers for companies aiming to make a positive impact on society and the environment. As consumers become more conscious of the consequences of their purchasing decisions, businesses are recognizing the significance of adopting sustainable practices and promoting their products and services […]

Articles

How to Prepare Your Business for the Future: 5 Key Strategies

It is crucial for companies to be resilient to the challenges and changes that lie ahead. Businesses need to anticipate and prepare for these possible problems so that their impact is smaller and doesn’t affect future successes. In order to succeed, businesses need to anticipate future trends and evaluate associated risks. That’s why you need […]

News

UK Watchdog Targets Finfluencers and Crypto Memes

UK Financial Conduct Authority (FCA) proposes to bring crypto memes and financial influencers (finfluencers) in compliance with the local advertising laws

Science & Technology

Keyword Research for Cryptocurrency SEO

For businesses operating in the realm of cryptocurrency, visibility is key. The cryptocurrency industry is a rapidly evolving landscape with immense competition. To stand out and reach potential users or investors, you need to harness the power of SEO. At the heart of effective SEO lies in keyword research, a process that can significantly enhance […]

Fintech & Ecommerce

How to Optimize Your Budget in Digital Marketing: How a Performance Marketing Agency Can Help

As businesses determine their marketing budget, whether through traditional means, following trends, or custom formulas, the trend indicates a growing allocation towards digital marketing each year.