Google to Allow US Crypto Trust Ads

Ads about crypto trusts in the US will be enabled by Google from the end of January 2024.

Google to Allow US Crypto Trust Ads

A Dec. 6 update log of Google’s advertising policy stated that its ‘Cryptocurrencies and related products’ policy will be updated next January to clarify the scope and requirements for the advertisement of Cryptocurrency Coin Trusts.

Since Jan. 29, 2024, “advertisers offering Cryptocurrency Coin Trust targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google.”

The examples, provided for Cryptocurrency Coin Trust by Google itself, include financial products that allow investors to trade shares in trusts holding large pools of digital currency. Likely, this broad definition encompasses crypto-related exchange-traded funds.

Crypto enthusiasts eagerly anticipating the approval of spot Bitcoin exchange-traded funds (ETFs), suggest the update may be linked to the upcoming approval of these investment products by the SEC. According to numerous analysts, chances are that multiple pending ETF applications will be approved at once in the coming months.

ETF excitement has repeatedly driven Bitcoin to new highs, as soon as another piece of news suggests the SEC preparations for the approval of crypto ETFs. Ethereum price also grows along, since the first Ethereum ETF application was registered by BlackRock.

As for the certification, mentioned in the policy update, it includes the advertiser getting the appropriate license from the relevant local authority. In addition, to place Google ads, crypto service providers must make sure “their products, landing pages, and ads must meet all local legal requirements of the country or region they want to get certified for.”

Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.