Mastercard survey reveals shoppers’ priorities for this holiday season

46% of the respondents plan to increase online shopping relative to last year


Mastercard survey reveals shoppers’ priorities for this holiday season. Source:

According to the Mastercard survey, 56% of shoppers are continuing to prioritize online shopping this holiday season, citing waiting in lines (72%), finding parking (65%), and items being out of stock (47%) as primary reasons.

Survey data also shows that when selecting gifts this holiday season, 48% of shoppers say they’re more likely to give gift cards this year and 69% say are focused on charitable and cause-related giving.

In fact, 63% of shoppers say they are more likely to buy their loved ones a gift card or a prepaid card rather than a physical or experiential gift this year and 41% say gift cards are the top item on their own wish lists.

Gift cards turned out to be the most popular gift for parents/grandparents (21%), siblings, other relatives and best friends (all at 23%), coworkers (16%) and clients (12%).

Meanwhile, 20% of the respondents would like a gift that gives back to a good cause this year more so than in the past. In fact, Millennials are more likely to prioritize giving back with 27% saying gifts that give back to a good cause are higher on their wish list, representing a significantly higher share than Gen X (15%) and Boomers (18%).

Gift cards are a clear winner this season. People’s propensity to engage digitally and support causes they’re passionate about is changed for good. Online shopping is not only providing consumers with convenience, but also an immediate way to give with meaning this season
Cheryl Guerin, executive vice president, North America Marketing and Communications at Mastercard

We’ve reported that Mastercard and ConsenSys announced collaboration.


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