Finance & Economics

80% of Ghanaians embraced online experience more during lockdown

The report reveals the most popular product categories among Ghanaians


80% of Ghanaians embraced online experience more during lockdown. Source:

A Mastercard study on consumer spending has found that 4 out of 5 surveyed consumers in Ghana are shopping more online since the onset of the COVID 19 pandemic.

Data, apparel, beauty products, and other fast-moving consumer goods, have seen the highest surge of online activity.

More than 90% of Ghana consumers said they had purchased data top-ups online while 62% shopped more online for clothing, 49% for beauty products, and 46% for groceries.

Social media has emerged as the main platform for finding the most attractive products and offers, with 69% and 61% of respondents saying they had discovered new sellers through Facebook and Instagram respectively. In fact, 76% of typical in-store bargain hunters said they spend hours searching different sites to find the best deals.

When it comes to paying for goods or services online, price is a key factor for Ghana shoppers, with 82% quoting this a major consideration when choosing a business to buy from.

We’ve reported that over 3/4 of Spaniards shop online more now than before pandemic.


Pay Space

6749 Posts 0 Comments

Our editorial team delivers daily news and insights on the global payment industry, covering fintech innovations, worldwide payment methods, and modern payment options.