Science & Technology

49% of Americans don’t trust companies in data protection

Over 10,000 adults across Australia, France, Germany, India, Italy, Japan, Netherlands, New Zealand, the UK, and the US revealed their attitudes about cyber safety

data protection

Nearly 90% of Americans taking measures towards data protection. Source:

According to NortonLifeLock research, half of Americans feel a lack of confidence in companies and government when it comes to protecting their personal data.

The survey highlighted that 74% of the respondents are more alarmed than ever about their privacy.

Besides, Americans have separate views on who should be held most responsible for ensuring personal information and data privacy security. This way, 36% of people surveyed believe companies are most responsible, meanwhile, 34% feel the same about the individuals providing their information. At the same time, only 29% of the respondents think the government is most responsible.

The study also found that Americans think that companies (49%) and government (51%) aren’t doing enough when it comes to data privacy and protection.

Americans are outliers compared to other countries surveyed in that they are willing to accept a lot of the responsibility in protecting their own data and personal information. This could be the year Americans truly embrace their privacy independence, particularly with the help of new regulations like the California Consumer Privacy Act giving them control over how their data is used
Paige Hanson, chief of cyber safety education, NortonLifeLock

In addition to that, when it comes to self-responsibility, 38% of US respondents are limiting what they share on social media. Furthermore, 33% of them are whereas 20% are using identity theft protection services.



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