Netherlands-based omnichannel retailer considers IPO

It’s expected the IPO may take place in 2021

Coolblue IPO

Netherlands-based omnichannel retailer considers IPO. Source:

According to Ecommerce News, Coolblue is considering an initial public offering. HAL investment company, which currently has a 49% interest in Coolblue, has confirmed the IPO consideration.

HAL confirmed the IPO consideration just a day after Coolblue reported revenues of nearly €2 billion and an unaudited EBITDA of €114 million. This is €66 million more than in the year before.

In February, Coolblue suddenly stopped its affiliate marketing program they expected delivery problems from China. This way, they stopped many of its marketing activities to slow down sales and to completely fill its stock first.

The omnichannel retailer, founded in 1999, also opened stores in the Netherlands (Leiden) and Belgium (Hasselt) and even a flagship store in Brussels. Additionally, the company expanded its bicycle network: some orders are now being delivered to customers by bike in over 20 cities.

We are going to open new stores, invest in the warehouse of the future, and continue growing with our charging stations, solar panels, and Coolblue Energy. We also want to open even more ‘work from home’ shops and of course make as many customers as possible happy, also in Germany
Pieter Zwart, CEO of Coolblue

We’ve reported that Amazon Fresh delivery service expanded to one more country.


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