Finance & Economics

Nike Presents New ‘Phygital’ Sneakers Collection

Cryptokicks iRL brings to life RTFKT’s vision of merging the digital and physical worlds


CryptoKicks iRL Blackout. Source:

Nike-owned blockchain sneaker startup RTFKT Studios announced the launch of Cryptokicks iRL, a ‘phygital’ sneaker collection that will be sold as digital collectibles with physical counterparts.

The new collection is based on the previous RTFKT digital-only collection of customisable NFT sneakers. Web3 sneakers will incorporate blockchain with smart technologies, such as auto-lacing, enhanced lighting, haptic feedback, walk detection, and AI algorithms.

The physical counterparts will be limited to 19 000 pairs of sneakers in four unique colour combinations. Each collector will receive RTFKT’s WM Chip to link the digital and physical items. The draw to participate starts on December 7. Meanwhile, NFT minting will start on December 12-14.

This year, the NFT brand case study revealed that Nike was the leader in NFT sales revenues.

In addition, the apparel giant has recently announced the launch of the blockchain-enabled platform .Swoosh for Nike consumers interested in Web3. The platform will allow members to learn, collect and co-create virtual apparel and accessories worn in the metaverse.


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Nina Bobro

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Nina is passionate about financial technologies and environmental issues, reporting on the industry news and the most exciting projects that build their offerings around the intersection of fintech and sustainability.