One of major Amazon seller acquisition companies becomes a unicorn

Millions of euros were raised for the acquisition of e-commerce brands and the development of an international logistics network

Berlin Brands Group unicorn

One of major Amazon seller acquisition companies becomes a unicorn. Source:

Berlin Brands Group has secured €590 million of additional debt and equity financing, Ecommerce News report.

According to the press release, Berlin Brands Group is one of many Amazon seller acquisition companies in Europe, but it’s probably the biggest.

By bringing on board Bain Capital, which acquired a minority stake from Ardian, BBG has become the latest unicorn in Europe. The majority of the shares are still held by CEO and founder Peter Chaljawski and the executive team.

The financing follows after a €200 million funding round to acquired e-commerce brands, particularly in the US and the UK, earlier this year. The company’s capacity for acquiring and scaling e-commerce brands is now the largest in Europe and among the largest worldwide.

BBG will not only use the money to acquire marketplace vendors, but also to expand its supply chain and logistics infrastructure and to further develop its own tech platform.

With Bain Capital’s commitment and the additional funding secured, we have set our next milestone on our path to building a global house of brands. This allows us to tackle strategic goals of acquiring and developing brands globally, as well as the operational and logistical expansion
Peter Chaljawski, CEO of BBG

BBG says it has access to 1.5 billion active e-commerce customers in Europe, the US, and parts of Asia. Besides, its platform serves over 100 channels in 28 different countries.

We’ve reported that BBVA introduced a New Gen digital investment account.


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