Find out how to pay in India and which payment methods Indians prefer
As the world’s second-most populous country with a large educated English-speaking population, India shows enormous business potential. That’s why PaySpace Magazine has decided to deep-dive into its payment market to find out how to pay in India and how do Indians pay.
Indian market basics
According to Statista, India is the second-largest online market, ranked only behind China (and surpassing the USA). In 2019, the internet penetration rate total 42% (566 million people have an internet connection, while the population is about 1,3 billion).
Moreover, 97% of Indian internet users use a mobile phone as one of the devices to access the internet. Although research shows only 29% of Indians currently use smartphones, this number is expected to grow in the coming years, as digital adoption is now being propelled by rural India.
Indians are increasingly getting used to using their mobile phones for shopping. The share of customers who practice mobile shopping reaches 49%, which is the second-highest figure in the world.
As we already know, online shopping is a quite popular internet activity in India. The country’s biggest e-commerce platform is called Flipkart. It had a revenue estimated at $2.9 billion as of the end of 2017. Check out our article explaining how it works and how to start using it.
There is also an incredibly popular mobile e-commerce platform Paytm (stands for Pay through mobile). It enables instant and fee-free money transfers through the Paytm Wallet. Indians also use it to make cashless transactions at regular stores, cafes, restaurants, gas stations, and taxis, as well as to pay bills. Take a look at our article about this unique omnichannel payments platform.
In general, retail e-commerce sales in India amounted to about $16 billion in 2016, and it is expected that this number will more than double to $45 billion in 2021. However, it is forecasted that in the nearest future the share of the total Indian population who shop online will not exceed 30%.
Payment methods in India
- Debit and credit cards: a card is tied to a normal bank account (checking, savings or payroll account). Thus, every transaction means that funds will be charged from a cardholder’s bank account. PayU India, Skrill, CCAvenue, Citrus Pay, Worldpay, Hipay, BlueSnap, and QHWR/BillriantPay are the most frequently used payment processing companies.
- E-wallet: the most popular services in India are PayPal, ITZ Card, and OxiCash. The service providers offer money transfers from the consumer’s account to any accredited merchant bank in India as well. In all other cases, the Indian e-wallets’ principle of work is similar to e-wallets in any other country. Google Pay and Samsung Pay are also available in India. Nevertheless, these options are still not very popular.
- Online Banking: just normal online banking, which facilitates online transactions (paying bills, money transfers, etc).
- Cash-on-Delivery: it is when a customer can pay for goods they purchases by cash upon delivery.
- OxiCash: this service allows Indian mobile users to pay for different services with the help of their mobile phones. In other words, it is an online wallet in your mobile phone (this service turns mobile into a wallet, to be accurate).
- ITZ Card: a simple prepaid mobile recharge voucher that works on the principle of “Pay now and use at your convenience”.
Visa is the most popular payment system in India. According to statistics, 68% banking cards in India has “Visa” sign on them.
Banking in India
The World Bank report says that mobile phones can reach people as well as they can reach bank accounts, and this trend seems to gain ground. For example, no less than 66% of unbanked people worldwide use mobile phones. For India, this number totals 50%.
According to the latest Global Findex Survey released by the World Bank in April 2018, around 80% of Indian citizens have a bank account. Nevertheless, a lot of factors (such as narrowing of gender, wealth and education gaps, illiteracy, etc) hold people from trusting the banking system, and most of the account holders do not use facilities available to them. People still have some doubts about banks and deposits. Thus, bank account holders still stash cash outside the banks.
GlobalData says India is one of the world’s leaders when talking about mobile banking (related to the proportion of online consumers with current accounts). Overall, the global proportion of frequent mobile banking users witnessed a 3% growth from 39% in 2017 to 42% in 2018.
Top 5 mobile banking apps in India:
- HDFC Bank Mobile Application
- ICICI Bank’s iMobile Application
- Axis Bank’s Axis Mobile Application
- SBI’s Anywhere Personal Application
- Bank of Baroda’s M-Connect Plus Application
How to pay in India
The Indian Rupee is the official currency of India, and it is made up of 100 paise (singular paisa).
The Rupee has an extensive history, and it traces back to 6th century BCE. India (Ancient India, to be accurate) is one of the oldest civilizations, thus, they were one of the first coins issuers, alongside with the Chinese wen and Lydian staters.
It is written with the help of the new rupee symbol ‘₹’. The currency exchange symbol for the rupee is INR.
Tips for a tourist on how to pay in India:
- Inform your bank ahead of time that you will be traveling to India.
- To avoid hidden fees while abroad, it is better to disable Dynamic Currency Conversion.
- Avoid exchanging currency at the airport, as rates are higher there. It’s better to use other money exchange services or ATMs.
- You’ll be able to pay with your bank card at most places like car rentals, restaurants, major stores.
- For commuting, street shopping, tipping, and visiting some sights you’ll need to have cash. Keep in mind that it might be dangerous to carry large amounts of cash and better pay with your card when it’s possible.
- You can use Google Pay and Samsung Pay. Apple Pay is unavailable.