We have listed the most prominent rivalries between famous brands
Even if a company is thriving, a business owner always desires to be #1 in their field. They also take into consideration the presence of competitors.
Today PaySpace Magazine is listing the most prominent rivalries between famous brands and describing by whatever means they are ready to wage war to eliminate their competitors.
Coca-Cola vs. Pepsi
According to the story, the Coca-Cola recipe was invented in 1886. In 1894 Coca-Cola launched the bottling of its drink, and in 1902 this brand became the most popular drink in the USA with a turnover of $120,000. What do we know about Pepsi? The drink recipe was formulated in 1898, but the brand name Pepsi-Cola, as it is, was registered only in 1903. It means Pepsi started a business when Coca-Cola has already been the most famous USA drink brand. Moreover, Pepsi had a similar flavor. Thus, Pepsi came into existence with a big rivalry, which continues to this very day.
Anyway, the Coca-Cola vs. Pepsi struggle is a classic case of ad war, showing what companies are able to do to “outperform” major competitors. If you take a look at this competition story, you’ll see a number of witty commercials and posters.
Looking at Coca-Cola slogans through the years, we can clearly see that the brand increasingly aims at traditional values, and focuses on the edibility of the drink. Here are some of the slogans:
- 1886 – Drink Coca-Cola and enjoy it.
- 1905 – Coca-Cola revives and sustains.
- 1906 – The great national temperance beverage.
- 1908 – Good til the last drop.
- 1917 – Three million a day.
- 1922 – Thirst knows no season.
- 1947 – Coke knows no season.
- 1969 – It’s the real thing.
- 1975 – Look up, America.
- 1986 – Red, white & you.
- 1990 – Can’t Beat The Real Thing.
- 1999 – Enjoy.
- 2001 – Life tastes good.
- 2009 to 2015 – Open Happiness.
- 2016 – Taste The Feeling.
While Pepsi focuses on youth:
- 1961–1964: Now It’s Pepsi for Those Who Think Young.
- 1964–1967: Come Alive, You’re in the Pepsi Generation.
- 1983–1984: Pepsi Now! Take the Challenge!
- 1984–1988 and 1990-1991: Pepsi. The Choice of a New Generation.
- 1997–1998: Generation Next.
- 2006–2007: Why You Doggin’ Me/Taste the one that’s forever young.
- 2012: Change The Game.
BMW vs. Audi
One of the most prominent brand wars took place when BMW ironically congratulated Audi on “World car of the year” in 2006.
Based on all these posters of “turns” and “responses”, we can see how far are companies able to go to outdo their rivals.
Samsung vs. Apple
Apple vs. Samsung is another good example of a brand’s race.
Samsung used iPhone 4 major problems and malfunctions (declared by the users) to promote their Galaxy S smartphone. Furthermore, Samsung sent multiple models to popular bloggers, who complained about the new iPhone in their Twitter feeds. The company has even decided to change “L” letters to phone reception bars in the “Hello” world (referred to as iPhone antenna issues).
But it’s not the end. In 2009, Samsung strongly criticized the iPhone 5 and used it to their advantage in order to promote the Galaxy S III. They listed specs of both gadgets, but in a sneaky way. Samsung noted only a couple of the iPhone’s advantages while printing all of the Galaxy’s. Apple immediately responded by listing all the iPhone’s strong points:
However, Samsung is not the only one to hate Apple and its devices. Somebody in South Korea seems to dislike this brand even more than Samsung (paid for by an anonymous named Mathias):
Besides, it looks like the rivalry between Apple and its haters will be over only if Apple ceases to exist + at least ten years.
Microsoft vs. Google Chrome
Google Chrome, kind of a ubiquitous browser, is part of the Google family, and it is a pain in the neck to Microsoft and other browsers like Firefox, or Opera.
Nevertheless, this ad has been trolled by Microsoft, and its marketers were quite crafty:
McDonald’s vs. Burger King
McDonald’s and Burger King are both recognizable brands, but still, McDonald’s has a greater presence. Nevertheless, McDonald’s decided not to miss a chance, and showcased it in one of their commercials in France. They showed with the help of a billboard that the nearest Burger King was 258 km away, while McDonald’s was just 5 KMs from that very point.
However, Burger King proved that they pay their marketers and advert experts for a reason, therefore they came up with a reply using the same commercial to “humiliate” McD, and question whether their food is really tasty.
The battleground is far beyond one country. That’s what you can find in Russia (the writing can be translated like “Feel the real taste, not the aftertaste”):
Axe vs. Old Spice