Top 10 White-label SaaS Business Opportunities in 2023

When considering creating their own software product, most people are discouraged by the thought of requiring a lot of time, money, and a professional developer team. However, white-label software providers have brought us to the point where to start your own profitable business you no longer need to have significant starting capital, a team of developers, and several years. Ready-made reliable software can be rented and rebranded as your own product to be resold later. Just like that, your brand is established in no time without spending a fortune.

Top 10 White-label SaaS Business Opportunities in 2023

If you have never encountered white-label products before, it may seem impossible. This article will introduce you to white-label, uncover its advantages and disadvantages, specify the available options, and outline ways to generate profit.

What is white-label software?

White-label software is a ready-to-use solution created by a software manufacturer, designed for rebranding by the customer to resell it under his own name. Most white-label businesses use the Software-as-a-Service model of purchase, which implies software rental with monthly or annual payments and optionally a setup fee. Investing in this software gives you a highly reliable, modern solution that combines advanced technologies to produce efficient results. You, in turn, can sell this software to your customers for a higher fee, earning a profit.

White-label benefits and drawbacks

In addition to the straightforward advantages, such as the low cost of launching your company, no development team required, and a quick time-to-market, there are other less obvious but no less important benefits. Among the major benefits of white-label software:

Recruiting a large team of employees is not necessary

When it comes to maintaining the software created by you, you require a large team of employees, which includes developers, beta testers, technical support, legal, sales, accounting, and marketing departments, at the bare minimum. If you use white-label software, you need fewer employees, and your wage bill is significantly reduced. In fact, to run your white-label business successfully, you need an accountant, a small marketing department, and several sales managers.

Establishment of your own company and reputation

Unlike referral programs that involve selling another company’s products to your clients, when you white-label, your company becomes an independent unit. By reselling software under your own brand, you establish a successful market presence and build the company’s reputation, which becomes a base for your development in the future.

No need to have a deep understanding of software development

When developing software from scratch, one of the key tasks is to explain your product idea to the development team and monitor the execution of development throughout the journey. In this case, a solid understanding of software development is necessary for your venture to be successful. Using white-label software, however, does not require in-depth knowledge of its development because the responsibility for software development and maintenance falls upon the manufacturer.

However, white-label software business and reselling may not be suitable for all entrepreneurs. The key drawback is that white-label software is not unique. There are already plenty of similar solutions on the market. In addition, the software manufacturer also offers the same product to many customers, so you have to create a personal brand strategy to stand out among others.

If, after weighing all the advantages and disadvantages, you are inclined toward white labeling, the following options are worth considering.

Top 10 white-label business and reselling options

1. White-label payment gateway

The Global Digital Payments Market is estimated to reach USD 19.89 trillion by 2026, which indicates that the demand for online payments will only continue to grow. In the Fintech industry, white-label payment gateways remain among the most efficient payment solutions. It is fully brandable PCI DSS-certified payment software that enables companies to launch their own payment solution in almost no time with zero development costs.

One of the best solutions on the market is Akurateco. The company offers a fully-brandable and easily customizable white-label payment gateway with access to 200+ integrated banks and payment methods worldwide. The main benefits include:

  • Smart routing and cascading
  • Automated billing and invoicing
  • AI-enhanced anti-fraud
  • Advanced analytics
  • Tokenization
  • PCI DSS compliance
  • API, HPP, Mobile SDK integrations

2. White-label landing page services

Professional high-converting landing pages are crucial to any online business. However, hiring a team to create one from scratch will take a lot of time and costs for an owner. That is why white-label landing page services are currently at the top.

If you are interested in white-label landing page software but lack the capacity or skills to develop your own software, Landingi might be the solution you are looking for. Landingi software is flexible in customization, which includes branded emails, custom login pages, and personalizing your domains. Among other benefits that Landingi offers are:

  • 400+ Landing Page and Pop-Up Templates
  • Built-in security via an SSL certificate
  • Subaccounts to keep customers separate and organized

3. White-label online casino software

One of the most popular white-label software in the iGaming industry is an online casino. As a turnkey solution, it has several advantages. In addition to fully operational software, they include a license, a set of top games in the industry, integrated payment options, and so on.
Among the top white-label casino software companies on the market is SoftGamings. The company offers:

  • Ready-to-use casino software with 10,000+ games from top-tier providers
  • Licensing for your business
  • Market entry within 6 weeks
  • Multiple integrated secure payment options
  • Custom design for your website

4. White-label marketing services

In today’s world, marketing is the foundation of any successful online venture. There are many marketing services that you can use and resell. They include SEO optimization, social media management, content creation, and so on. White-label marketing can operate as a profitable business by itself or add value to an already existing one and expand its list of offerings.

RocketDrive is one of the largest white-label marketing providers globally. The company offers a wide range of turnkey services. Their software to sell as a service includes:

  • Social media software
  • Customer reviews software
  • Listing software
  • Digital marketing analytics tool
  • Reputation management software
  • Online business suite

5. White-label email services

Email campaigns are another essential aspect of business development that cannot be ignored, which is why it remains at the top of white-label business reselling opportunities. Customers can benefit from precise targeting, email segmentation, CRM automation, personalization of email style, and many more.

ActiveCampaign has become one of the most popular white-label email providers. The company uses email and sales automation to organize data and optimize workflows so that clients can save time and money. Among the other services are:

  • Messaging & live chat
  • Advanced reporting
  • Event tracking
  • Subscription forms
  • Email templates

6. White-label e-commerce platform

Wholesalers and distributors can save significant amounts of money with white-label e-commerce platforms. White-label e-commerce platform manufacturers provide a full-service package from web hosting and website design to shopping cart software and payment processing. This is especially appealing to small business owners who do not have the time or resources to create their own customized platform.
B2B store offers an off-the-shelf fully branded eCommerce platform. It includes:

  • 24/7 digital ordering across mobile, tablet, and desktop
  • Customer engagement module
  • Digital advertising
  • Credit control
  • Progressive Web App technology

7. White-label software development services

It is expected that with more businesses entering the global marketplace, the demand for new and improved software services will only continue to grow. As with any white-label service, software development service will not be named after the original developers but after their client’s name. It is an especially efficient option for big projects where the companies lack in-house expertise and hire white-label software providers to develop certain aspects of the project.

WhiteLabel Coders offers white-label software development services, namely:

  • WordPress custom development
  • WordPress theme development
  • WordPress plugin development
  • Custom Web development
  • Staff Augmentation

8. White-label data storage

White-label data storage is an increasingly important business niche for the upcoming years. It is a solution that allows companies to protect critical documents and data used for transaction processing, mergers, acquisitions, etc. provides secure Virtual Data Rooms (VDR) with all-inclusive security certification, enabling clients to become providers of VDR. Among the listed features are:

  • Bulk Download
  • Real-time reporting
  • Compatibility with Android, Mac OS iOS, Microsoft Windows, and mobile devices
  • 256 Bit encryption
  • Advanced search

9. White-label cybersecurity software

As online threats continue to increase, businesses need reliable solutions and support to protect their data and systems from hackers. White labeling offers a great way for service providers in this field to expand their businesses while maintaining their brand identity. By selling services under their own brands, these companies can offer more comprehensive solutions, keep up with the latest security trends and technologies, and attract more customers.

Ostra is a turn-key all-inclusive cybersecurity system with up to 30 days time-to-market. The company offers:

  • Customizable solutions
  • Flexible pricing
  • Security management
  • Real-time threat intelligence
  • Machine learning

10. White-label accounting software

White-label accounting software is one of the most viable business opportunities on the horizon. Companies that provide accounting services will play a huge role in helping new businesses get off the ground, preparing more accurate financial reports, managing taxes, and monitoring cash flow with minimal effort. This is an opportunity that entrepreneurs should seriously consider because demand for this type of service is only going to increase in the years ahead.

ProfitBooks is a white-label accounting software that gives you the freedom to customize the application according to your needs. With ProfitBooks, you can:

  • Send invoices and track outstanding dues
  • Track inventory flow at every step
  • Manage banking transactions & expenses
  • Track manufacturing processes
  • Deal in multiple currencies

What are the ways to use white labeling?

There are many ways to profit from a white-label business. Among them:

1. Resell white-label software under your own brand

One of the easiest ways to make money with white-label software is to resell it under your own brand. Thus, your markup generates income, with all orders being sent to a software manufacturer. Besides, you can also add additional value to the software in order to monetize it.

2. Expand the services of your existing business

If you already operate a business, white-label services help you expand it with minimal investment. For instance, if your company develops software, you can white-label marketing services and add them to your offering without the need to hire a professional team.

3. Start with white-label and launch your own product in the future

White-label is a viable starting point for anyone who wants to create their own software or provide services, but before investing time and money in development, wants to see how the business will do on the market. In this way, you will be able to create your own company and build its reputation using white-label services to launch your own product later on.


Given the low price, ease of implementation, and fast time-to-market, white-label solutions are the future of online business. Nowadays, you will find a wide range of white-label options for business and reselling to suit every taste and budget.


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