Let’s get to know more about a white label payment gateway
The right payment gateway partner is one of the keys to the company or brand’s success and growth. Plenty of business owners are allured by the idea of integrating payments into their software or apps. It’s a possibility to handle online payments safely for both parties and expanding the client base on national or international levels. Let’s get to know more about a white label payment gateway, peculiarities, and how to pick the best partner.
What is a white label payment gateway?
First of all, let’s define the term. A white label payment gateway is a payment gateway system that lets a business owner or a brand to process payments using their official name while using third-party services. To put it simply, a company puts its logo on the customized solution.
Who needs a white payment gateway and how to get it?
Every brand or business needs such technology because it brings such advantages as:
- Brand recognition;
- Customer satisfaction.
White label payment gateway will assist in making customers loyal and confident in the services. Plenty of people feel suspicious or simply unsatisfied when the payment procedure transfers them to a different website. They start wondering if things are legit. With the technology in question, a business owner will add own logo to the service.
It’s a possibility to increase reputation as well. Such an opportunity brings plenty of advantages and ways to grow one’s business without spending more resources developing the payment gateway from scratch.
Businesses like online stores, e-commerce software, gaming platforms, and system providers often use such services. Every company that wants to accept online payments should consider getting them. It’s very easy to get started. Just pick the most suitable and reputable partner and get the wanted services.
Things to pay attention to when choosing a company that provides these services
Before you agree to use this method, it’s better to take into account a couple of things.
- Development time. While the technology is not very complex, it takes more time to set everything up.
- PCI Compliance Validation. The payment gateway has complete access to customer’s personal information. That’s why it’s essential to verify the PCI Compliance.
The best options on the market: pros and cons
When choosing a partner for the white label payment gateway, a business owner must realize that not all of them are created equally well. Let’s look at a few examples by reviewing the most popular companies that offer best-quality services.
This website focuses on delivering white-label payment platforms to different types of companies. Based in Amsterdam, the company offers fraud prevention, high-end invoicing systems, data analysis, and management tools with white label payment gateways. The payment gateway is customized uniquely to every client’s needs.
Every white-label payment gateway solution has its pros and cons. Let’s take a look at the biggest and most relevant ones.
The advantages are:
- A business owner offers a payment gateway under the business’s name.
- This technology is more affordable than most alternatives.
- It’s possible to adjust the payment page with the wanted content.
- Such a payment gateway prevents fraud and bans suspicious activities.
- It’s a possibility to expand one’s business.
On the other hand, there are drawbacks to using this system, too. They include:
- Limited possibilities for customization.
- When plenty of companies use this hardware, some issues might occur.
The company offers various integration options and over a hundred payment methods. Clients of this provider will get built-in fraud and chargeback prevention software. The pricing starts at 1.2% and varies based on the industry and other factors. One of the advantages of choosing this company is the possibility to use HPP integration, if your business is small or medium, or an API integration if you’ve got high transaction volumes.
There is no doubt that white label payment gateways bring plenty of features to all sorts of businesses. It helps companies stand out from the rest and bring simple payment methods to their customers. Offering such services is another opportunity to promote a brand, increase its recognition, and have better control over the customer’s experience.