Online consumers tend to rely on the reviews they read in online stores or on social media websites
Two global companies fight against fake reviews. Source: shutterstock.com
Ecommerce News says Facebook and eBay have agreed to fight fake and misleading reviews on their websites. They have made the pledge after the Competition and Markets Authority in the UK told them to address this problem.
The Competition and Markets Authority (CMA) revealed that more than 3 out of 4 people are influenced by reviews while shopping online.
Fake reviews are really damaging to shoppers and businesses alike. Millions of people base their shopping decisions on reviews, and if these are misleading or untrue, then shoppers could end up being misled into buying something that isn’t right for them – leaving businesses who play by the rules missing out
In summer 2019, the CMA complained about the trade of fake and misleading reviews on Facebook and eBay. After that, Facebook has removed 188 groups and 24 users accounts, while eBay permanently banned 140 users.
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