Most popular items among customers on 11.11 – infographic

Chinese marketplace revealed which items were most popular among customers on 11.11

Which items were most popular among customers on 11.11 – infographic. Source: reported its transaction volume has reached a record RMB 159.8 billion (approximately US$23 billion) from November 1-11, during Singles Day Shopping Festival – the first in which the e-commerce giant worked closely with brick-and-mortar retail partners.

This year shoppers flocked to for the broad range of goods available in virtually every category. For example, during the sales period, global brands such as Apple, Dell, Dyson, L’Oréal, SK-II, Pampers, and many others saw impressive sales performance. Products from the U.S., Japan, Germany, the Netherlands, and South Korea proved especially popular.

There is a noticeable shift in China toward quality over price, which we see in the growing numbers of consumers who are willing to pay more for branded and imported goods
Lei Xu, CMO of and CEO of JD Mall

During the period, JD sold more than 400 million items offered by its Fast Moving Consumer Goods and Foods business group. The amount of imported fresh food sold doubled versus the same period last year, with customers buying more than 29,500 tons of items such as meat, vegetables, fruit, and seafood, including some 12 tons of live Canadian lobsters. Premium smartphones from domestic and international brands were once again popular, with some brands seeing sales double compared with the same period last year. Customers also purchased more than 25 million products from the home and life category, which includes home furnishings, cookware, decorative products, and many other related items. Consumer electronics, home appliances, and mobile phones continued to see strong customer demand.

For more highlights from’s Singles Day Shopping Festival this year, see the infographic below:


SEE ALSO: The biggest 11.11 ever: Alibaba reported record sales – infographic

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