Google Pay’s solution is currently available in nearly 70 countries worldwide
Worldpay’s merchants can integrate Google Pay in one click. Source: unsplash.com
Worldpay from FIS announced the addition of Google Pay to its Hosted Payment Page (HPP) product for online merchants. It means they can simply “turn on” Google Pay to enable express online checkouts.
According to a statement, merchants, who adopt digital payment methods, reduce friction in their online checkout process. Therefore, they could see a decrease in shopping cart abandonment.
Meanwhile, the survey, conducted by Baymard Institute, revealed that 23% of card abandonments during checkout was caused by the too long or complicated checkout process.
From now on, the new integration eliminates the need for entering customers’ contact, payment, and address details, reducing the process to a few clicks. Instead, they can carry out the payment using their biometrics such as fingerprint, face scan, or entering their Google account password.
We’ve reported that Google Meet, the company’s video conferencing product, is now free for everyone. It means that from the beginning of May, anyone with an email address can sign up for Meet and use it.
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