Franchising is an excellent opportunity for the franchisor and franchisee to merge business values and expand their market share. It’s a popular way for entrepreneurs to start a business in a highly competitive industry, where it could be costly to outsmart the existing competition.
As a franchisor, franchising your business allows you to grow, enjoy easier management, and develop your brand, among other benefits. If you’re joining as a franchisee, the main advantages include reduced risk of failure, increased buying power, and growth opportunities. Whether you’re the franchisor or franchisee, running a successful franchise business can be daunting. Here are tips on how to do it in 2024.
Leverage Learning and Support
One main advantage of franchising is gaining access to both teams’ available learning resources. You must ensure your team attends all the learning programs and familiarizes itself with their working processes and systems. As a franchisee, it’s mostly true that the franchisor has more advanced tools and resources for running the business than you do. Taking advantage of these resources for your growth is beneficial.
New businesses also have innovative skills and knowledge that could benefit established businesses. As a franchisor, explore all the new systems your franchisee proposes and implement those that align with your business values for overall growth.
Adapt Effective Marketing Strategies
Both teams have their desired marketing plans that they wish to follow, so whether you’re borrowing more from the franchisor or franchisee, always stick to what works for the business. You could opt for a mix of traditional and digital marketing strategies to the degree to which each is effective for your target market.
Some traditional marketing strategies include hosting community events, TV advertisements, and word of mouth. In 2024, digital marketing avenues are quickly advancing, and you could be better off working with a franchise marketing agency to advise you on the best options to consider.
Deliver Consistent Quality
High-quality services and products will keep your business successful in the long run, and it’s important to agree on the quality standards to uphold going forward. When joining a franchise, ensure you’re in sync with the franchisor’s quality standards and are willing to continue maintaining those standards during your time together. As the franchisor, you should train the onboarding team to satisfy and exceed customer expectations to uphold the brand’s reputation. When customers realize the same quality standards across all the franchise locations, you can trust them to trust and remain loyal to your brand continually.
Maintain Active Communication
Effective and active communication lines will help franchisees know what’s happening in the franchisor’s company and vice versa. You need to subscribe to their business newsletters and emails to keep up with every important event happening at the company.
Better still, you can participate in their company events, such as regional conferences and meetings, where you can network with other franchisees. Franchisees often gain from these meetings as they still have much to learn about running their business from those who’ve succeeded before them.
2024 is the prime year for exploring the franchising world. If you’re considering starting soon, these tips should help you stand your ground amidst the challenges you may face toward your growth. Always remember to prioritize learning and support while also maintaining active communication. With these two in check, the other two tips will always align.
