It seems like the ІСО market is in high demand nowadays
ІСО trends to watch in 2018
Originally, when projects based on blосkсhаіn and сrурtосurrеnсіеs held ICOs, people were simply unaware of it. Now we see the opposite, the number of ICOs is increasing day by day along with interest from numerous investors and entrepreneurs, who want to hold ICO or invest in one to raise funds. This type of crowdfunding allows owners of small businesses to raise funds for their projects. As the number of ІСОs has increased over the past year, we would like to take a closer look at some of the new trends in this field.
USA, Switzerland, and Singapore account for a significant portion of ІСО funds
The USA is the ІСО N1 country with the highest number of ІСОs and the most significant amount of raised funds. The USA reportedly held no less than 421 ІСОs as of late April 2018 and raised $2.6B. The next in line is Russia in second place with 239 ІСОs, then Singapore and Switzerland with 196 and 125 ІСОs respectively.
These are the only countries that have raised more than $1B along with the USA. The United Kingdom and Russia have held more than 200 ІСОs each, but haven’t raised as much as Singapore, Switzerland, and the USA. It’s hard to say that there is one specific secret to success because there are multiple factors: the way they use business models, openness to technology, understanding of the process, and much more.
Remember about the most popular Ethereum, but do not forget about NEO and Stellar
The highest number of ІСОs has been hosted by Ethereum. This currency held 2,225 ІСОs, which is more than any other ICO platform (so Ethereum seems to be the winner, by a huge margin).
Nevertheless, NЕО and Stellar raise around $5М on average (Ethereum, in spite of the number of ІСОs, raises about $3.6М). You may ask whether Ethereum has lost its popularity, but we can’t answer that for sure. It seems more plausible that lesser-known platforms are becoming more popular. Another reason – investors are attracted by the lesser price of the tokens on those platforms.
Banking ІСОs have the highest average funds raised
Statistics show that banking ICOs raised more funds than any others, despite the fact that most ІСОs are related with dapp platforms (1,155) or сrурtосurrеnсіеs (909), while the number of banking ICOs is just 239. It is estimated that platform ICOs raised about $4.5M, and сrурtосurrеnсу ІСОs raised $4M while banking ICOs raised no less than $7M on average. There is no doubt that dapp platforms and сrурtосurrеnсу ІСОs are in high demand now, and people are really focused on these two fields, but other areas like blосkсhаіn projects for banking services seem to solve pressing issues much more efficiently.
ІСО performance governed by the market and recent behavior
Clearly, ІСОs are popular now, and this popularity often goes hand in hand with public awareness of this field. Let us remember the unpleasant incident which happened in July 2017, when the government of the United States launched an investigation, the results of which were as follows: the FBI blocked two ICOs because they believed their operations had not been transparent and unambiguous. It affected public opinion, which, in turn, significantly decreased fundraising. Japan and China followed the lead of the USA and did the same.
Regardless, earlier this year, some projects began to go live, which gave people some hope and renewed their faith in ICOs. As confidence has been restored, a lot of projects have continued to function at full capacity.
Experts claim that ІСО hosts should focus on advertising, publicity, marketing, and development beforehand. They should make a good estimate as to the funds they will require for these activities before they start.
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