The country that is next in line to develop a comprehensive nationwide instant payment system in LatAm, Colombia has a range of promising fintech startups striving to transform the way money flows nationwide.
With a population of almost 54 million, Colombia sits firmly in the top 3 rating of the largest fintech ecosystems in Latin America, following only Brazil and Mexico. The country is home to over 300 fintech startups, the majority of which are focused on digital lending, payments and remittance, and enterprise financial management tools. The wealth management and insurtech categories are less represented since truly high-net-worth individuals account for only about 1% of the total citizens of Colombia. And yet, with one of the highest inequality levels in Latin America and massive financial exclusion, fintech companies in the country have plenty of work to do.
In this list, we have gathered some of the most prominent Colombia’s fintech startups, illustrating different types of industry achievements.
Rappi – RappiPay (2019), most valuable fintech brand in Colombia
Latin American super-app Rappi started with a delivery app in 2015, but within four years, it expanded into payments, joining efforts with Banco Davivienda. The company’s RappiPay arm provides digital banking services, including credit cards and a digital wallet, particularly targeting the unbanked population. In 2022, the startup received approval from Colombia’s financial watchdog to operate as a full-scale digital bank. This regulatory milestone brought the company about $139M in credit funding, while its parent, Rappi, secured a $500 million Series F funding round on hopes for future expansion of its fintech arm. Rappi’s valuation increased from about $2 billion before RappiPay to $5.25 billion after its fintech expansion.
Addi (2018), top BNPL player
One of the biggest Buy Now, Pay Later players in LatAm, Addi operates in both Colombia and Brazil. The startup has been on a solid fundraising streak lately. Addi secured an $86M round led by Goldman Sachs and GIC in 2024, followed by a $100M credit facility from Victory Park Capital and a $170M credit facility in 2025. The startup’s BNPL platform is used by thousands of partner merchants, integrated directly into e-commerce or PoS checkouts. The decision-making process there relies on proprietary credit-scoring algorithms that allow Addi to assess and approve loans within seconds. Traditionally underserved customers seek Addi services, since the company provides credit even to individuals without traditional credit cards or those with thin credit histories.
Bold (2019), notable for SME adoption scale
Small businesses are the backbone of most national economies. When they trust a fintech brand, it surely gives it meaningful credit. For Bold, an independent merchant acquirer, 150,000 of active monthly merchant clients serve as a sign that its system, allowing merchants to enroll in just five minutes and providing low-cost payment terminals with no monthly POS fees, is working well. The startup has raised $155M total over the years, with both Series B and Series C bringing the company over $50M in 2022 and 2024, as well as prominent investors including General Atlantic, IFC, InQLab, and Amador on board. With the 2025 acquisition of VendeMás, Bold has entered the Peruvian market, outlining potential for its international expansion.
Finkargo (2020), solves major gaps in import/export segment
This B2B fintech addresses a highly underserved and less saturated by fintech presence segment – supply chain financing for importers and exporters. The company helps SMEs in Colombia and Mexico to grow their operations using logistical and tech support, fair pricing, and logistic guarantees. Its main solution, Integra is designed to simplify the e-commerce import process, allowing importers to defer payments for up to 150 days from the start of production. It has already raised over $197M, 95 of which were secured in 2024, representing one of the largest rounds of the year in Colombian fintech.
Simetrik (2019), serves high-value B2B niche
Simetrik provides reconciliation and financial automation tools for large enterprises, giving it strong revenue potential and credibility across LatAm markets. The startup raised a Series B funding round of $55M in 2024, led by Goldman Sachs Asset Management, bringing its total funding to $118M. Per corporate data, the company is reconciling $75 billion of TPV per year in over 28 countries and serving well-known names across the industry, including Mercado Pago, Rappi Bank, NuBank, Bancolombia, Addi, DLocal, Clara, Clip, and Banco Falabella.
