Raisin is adapting the concept of European success to the demands of the American banking environment
Raisin announced the acquisition of software company Choice Financial Solutions. This way, the US deposit market is expected to become more beneficial. American banks will get a license, allowing them to create flexible deposits and offer products directly to their own customers, or via the Raisin US platform to all US retail consumers.
The fintech company ensures its banking partners will be able to provide current and new customers with original new products, starting with the range of deposits enabled by Choice FS software.
Back in 2010, Choice FS has developed a software solution for banks and credit unions. It allows savers to create customized deposit accounts based on their personalized needs.
Along with that, while clients can personalize their deposit accounts in real-time, banks are able to define and launch new product offerings with the software in a few hours.