Being aware of what we consume is important because it has an impact on our health and general condition.
Mastercard and Envisible, a company that is engaged in the food systems visibility, partner to provide clear and accurate information about the origins of what we eat. Envisible’s Wholechain traceability system, along with Mastercard’s blockchain-based Provenance Solution, is now used by a leading US food cooperative Topco Associates, helping to define the sources of seafood. The main aim of their cooperation is to provide a clear and transparent vision into the problem of ethical seafood sourcing and selection at the stores, and the first one’s species to be observed are salmon, cod, and shrimp.
The Mastercard Provenance Solution, based on the blockchain technology, provides transparency and visibility into the product’s path from the natural habitat to the customer, strengthening his assurance and consciousness about what he consumes.