American Express has found that UK consumers have high expectations of businesses to be more vocal on environmental issues and efforts to tackle climate change – and will offer support to those that are.
Ahead of Earth Day later this month, the Amex Trendex report revealed that 91% of UK adults want companies to address environmental issues and 89% agreed these businesses should be transparent about their climate impact.
Over six in 10 agreed they pay attention to how a business takes action to reduce the impacts of climate change.
For those businesses that do demonstrate action in this critical area, they will be rewarded with a more loyal customer base; Around eight in 10 of UK adults agreed they would choose to shop with a business that takes actions to reduce the impact of climate change (80%), and they would be more likely to trust a company that works to address environmental issues (79%).
The research showed that consumers are also turning to businesses for help when it comes to making more informed choices about their purchases.
Almost eight in 10 want companies to educate them on ways to reduce their carbon footprint when shopping with them. Furthermore, 82% of respondents would like companies to provide options to offset carbon emissions associated with their purchases.
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