The report highlights how coronacrisis affected consumer shopping behavior
Klarna conducted research revealing that travel services and event ticket sales are starting to recover.
For instance, the airline category rose by 26% in average daily transactions, whereas an event ticket seller saw transactions increase by 330% week over week in the week ended May 9.
Along with that, average daily sales volumes for household appliances, excluding sales made at big-box retailers, grew significantly week over week as well, rising by 45%. Meanwhile, women’s accessories sales made through the Klarna app increased by 12%.
Besides, from May 3 to May 9, Gen Zers and Millennials Klarna app users increased their share of spending on apparel, footwear, and accessories for the fourth week in a row. At the same time, Gen Xers expanded their share of spending on these categories by nearly 10%.
We’ve reported that Klarna revealed it has entered into the partnership with Sephora in the US. This way, customers shopping for the beauty products on Sephora’s website are now able to use Klarna’s installment option. It allows them to pay in 4 equal payments with no interest and provides security, flexibility, and financial control.